Travel · Turizm grubu (NDA)
We connected scattered digital assets into one measurement and site spine.
In a multi-brand travel setup, sites, campaign URLs and analytics lived apart. A shared GTM/GA4 contract and conversion-led page IA made demand visible.
Challenge
Campaign traffic arrived, but which channel created booking intent was unclear — and pages spoke in fragments.
Approach
- Redefined dataLayer and GA4 events around the booking funnel.
- Unified CTA hierarchy across landing and category templates.
- Cleaned technical SEO: canonicals, speed and index signals.
Outcome
Marketing and leadership started speaking one funnel language — budget talks moved from gut feel to event data.
Services
Web analytics · Web design · SEO