Manufacturing / B2B · B2B üretici (NDA)
We rebuilt performance media around lead quality.
Cheap form fills were expensive. Conversion definitions, creative tests and ROAS language shifted budget toward qualified demand.
Challenge
Volume looked fine, sales said leads were useless, and the ads dashboard stayed green.
Approach
- Split events feeding lead quality (qualified form, WhatsApp, call).
- Restructured campaigns by search intent and retargeting layers.
- Installed a weekly creative hypothesis cadence.
Outcome
Reporting locked to CPA/ROAS and qualified-lead rate — sales and marketing shared one definition.
Services
Performance media · Web analytics · Strategy